Toyota warned that tariffs threaten to increase prices of its cars in the U.S., potentially making them unaffordable for American consumers.
The automaker's executives highlighted that half the vehicles sold in the U.S. are imported, emphasizing the unsustainability of the situation.
The impact of tariffs on Toyota's business was addressed at a press conference where new models like the RAV4 and bZ were unveiled.
Despite having a significant manufacturing presence in the U.S., Toyota still relies on imports from Japan, Canada, and Mexico to meet U.S. demand and maintain competitive pricing.