Credit reporting company TransUnion caps its massive data migration project with the completion of its OneTru platform, which has provided multiple benefits internally and for its business customers.
TransUnion's alternative lending bureau uses OneTru to introduce new credit risk products, while marketers utilize the TruAudience line of products for identity-driven marketing.
TransUnion's TruValidate fraud prevention service has improved fraud capture rates and reduced false positives, resulting in increased fraud capture rates for financial institutions.
TransUnion has seen over a 50% productivity boost from migrating legacy products to run on top of the OneTru platform.