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Travel Tech Lags Behind as 98% of Gen Z and Millennials Book on Phones — Yet Only 31% of Operators Are Mobile-Ready

  • Globally, 98% of Millennials and Generation Z own smartphones, but only 31% of travel operators have mobile booking apps.
  • Barriers to mobile integration include complexity (37%), security concerns (15%), and high transaction fees (13%).
  • Growing concerns around security and fraud as only 10% plan to invest in security technology, and 83% of operators have not introduced cryptocurrency payments.
  • General search (51%) is the most popular online route to sourcing customers, followed by social media platforms (15%) and metasearch (8%).

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