Globally, 98% of Millennials and Generation Z own smartphones, but only 31% of travel operators have mobile booking apps.
Barriers to mobile integration include complexity (37%), security concerns (15%), and high transaction fees (13%).
Growing concerns around security and fraud as only 10% plan to invest in security technology, and 83% of operators have not introduced cryptocurrency payments.
General search (51%) is the most popular online route to sourcing customers, followed by social media platforms (15%) and metasearch (8%).