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Travel Trends 2025: The Rise of Savvy Spendings, Bravecations, AI and Heritage Holidays
- The travel landscape is evolving rapidly as seen in recent research by Marriott Bonvoy.
- Based on the study, 42% of travellers plan to embark on more holidays in 2025 compared to 2024.
- In addition, 81% intend to travel as much or even more than before.
- Short-term escapes are now ideal for spontaneous getaways or quick rejuvenation from daily grind.
- Heritage holidays are also a standout trend in which more than one-third of respondents have taken a holiday specifically to explore their ancestry.
- 67% of travelers claim they engage in activities they wouldn’t typically attempt at home, indicating a rise of the mindset of bravery while traveling.
- 72% of tourists now consider the environmental impact of their travel plans, a rise from 64% last year.
- Over 41% of respondents noted they have used AI tools for holiday research.
- When it comes to lodging, cleanliness, price, and location is still crucial factors with 65% of respondents now considering sustainability.
- Savvy spending is a major factor in booking holidays with 52% prioritizing snagging a special price.
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