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Trends and Predictions 2025. Product Management and Design

  • The years 2018 to 2024 witnessed significant events that reshaped economies and market expectations globally.
  • Companies have faced budget cuts and layoffs, with a surge in AI and automation investments despite challenges in achieving desired outcomes.
  • The rush to adopt new technologies often led to weak adaptation initially, causing reevaluation in 2025.
  • 2025 marks a more thoughtful approach, with companies rethinking their strategies for competitiveness.
  • Strategic restructuring, higher expectations, and smarter AI strategies characterize the shift in mindset this year.
  • Notable players like Alphabet Inc. and Estée Lauder are adapting strategies towards AI and product-led growth.
  • Challenges lie in embracing a true product-led approach, building trust in AI decisions, and balancing automation with human-centered design aspects.
  • New regulations like the EU AI Act and cybersecurity concerns are shaping the product management and design landscape.
  • Companies must navigate these challenges to ensure compliance, data security, and user trust in their product offerings.

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