<ul data-eligibleForWebStory="true">Trump's 2025 tariff surge is affecting small businesses by increasing import costs and squeezing margins.Businesses are turning to smarter marketing tactics like SEO, content marketing, and email campaigns due to higher costs from rising tariffs.An online presence is crucial for businesses to maintain visibility and survive economic fluctuations.Websites can attract new visitors, provide information, and facilitate connections or purchases without heavy ad spending.Local SEO and online loyalty programs are essential when people tend to shop closer to home in tough times.Having a well-optimized website is key to being found by nearby customers, building loyalty, and being memorable.Regularly updating website content, ensuring fast loading times, and mobile compatibility are crucial for a successful online presence.Analyzing data with tools like Google Analytics helps in focusing on effective strategies and optimizing the website further.Businesses can control their websites to stay visible, flexible, and resilient during economic shifts.Adapting to tough times by having a smart website is essential for business resilience and progress.