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TURF Analysis: Are You Building the Right Features for Maximum Reach and Minimum Waste?

  • TURF Analysis is a practical, cost-efficient decision-making tool for product teams.
  • It helps identify the combination of features that cover the largest percentage of users without overlapping too much.
  • TURF Analysis enables business analysts to align business goals with user demand and avoid wasting resources.
  • Companies using TURF have reported reduced development costs and higher adoption rates by focusing on user preference.

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