<ul data-eligibleForWebStory="true"><li>Intuitive design is not universal and is based on learned patterns and cultural defaults that feel natural to specific cognitive frameworks.</li><li>Examples like the toilet seat position debate and the different interpretations of ordering 'tea' in Malaysia and London highlight how expectations shape interactions.</li><li>Our cognitive defaults can make products incomprehensible to users who do not share the same cultural frameworks.</li><li>The article delves into how seemingly obvious design choices can become obstacles when they conflict with users' cultural backgrounds.</li></ul>

Uncommon Sense: Why Your Intuitive Design Might Be Broken

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