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Understanding the Kano Model for Prioritization

  • The Kano model provides a hierarchy of features: Must-Haves, Performers, and Delighters.
  • Features may shift between these categories over time based on customer expectations.
  • AI-powered features in a product transitioned from Delighters to Performers and eventually became Must-Haves.
  • The Kano model helps prioritize features and emphasizes the need for regular review and adaptation.

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