<ul><li>Willingness to Pay (WTP) represents the upper limit of what a customer perceives as a fair price for your product.</li><li>Understanding WTP equips product managers with a data-driven foundation for effective pricing strategies.</li><li>There are several ways to measure WTP, ranging from simple surveys to advanced experiments.</li><li>Willingness to Pay (WTP) is more than just a pricing number. It’s a strategic tool that provides insights into how customers perceive the value of your product.</li></ul>

Understanding Willingness to Pay (WTP): A Game-Changer for Product Managers

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