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Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)
- Great product managers (PMs) must also be great writers.
- Improve your writing skills by reading widely and critically, emphasizing clarity, tailoring your writing style to your audience, experimenting with cadence, and practicing regularly.
- Keep a decision log to improve your product sense by including the date, decision made, rationale and expected outcomes. Revisit decisions every 3-6 months to reflect on what worked, what didn't and why.
- Before presenting a job offer, send job candidates an “unsell email” that lists all the reasons why they may not want to work at your company.
- Automate user research to save time and gain direct insights, by using tools like User Interviews or integrating Gong with Slack.
- When facing setbacks like layoffs, separate your self-worth from your job performance and re-assess the business and skill fit.
- AI will inevitably displace jobs but its impact on future generations depends on how we shape it.
- Kevin recommends Shopify, Figma, Stripe, Twilio, and Gong as useful tools for PMs
- Kevin is the product lead for merchant experiences at Stripe, he built the restaurants business and ecosystem team at Square, and most recently was head of product and design at Mutiny.
- Find more insights from Kevin on LinkedIn or on his personal website.
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