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Unpacking Composite Attributes
- The concept of composite attributes comes from data modeling and can be used in product development to turn unhelpful goals into powerful motivators.
- Recognizing something as a composite attribute can invite consideration of the parts that comprise the larger whole, and discussion can be facilitated to explore the composite attribute and identify supporting attributes.
- Craft each supporting attribute into something that can be measured, which will increase clarity, expose misunderstandings, and unlock creativity as you look toward your goals.
- Use a Liberating Structure called MinSpecs to come up with a list of all the possible attributes that could support the composite attribute and eliminate any that could be ignored while it’s possible to still achieve the composite attribute.
- Once you have a handful of supporting attributes, running experiments is a great way to unlock the creativity of your team and learn your way toward the composite attribute.
- The Evidence-Based Management framework describes effective goals, an iterative approach to make progress, and a set of Key Value Areas that empirically illuminate your current and desired realities.
- Collaboratively adapting is a way to embody the qualities that will make your product development successful.
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