Metrics may look good, but critical issues can be missed when there's a mismatch between metrics and user experience.Unstructured data from sources like error messages and user feedback can provide crucial insights that structured data may overlook.User behavior and system issues can be better understood through unstructured data analysis.Observing signals like repeated actions in session logs and user complaints can reveal hidden problems.Modern observability platforms can handle unstructured data analysis efficiently without extensive preprocessing.By leveraging unstructured data, patterns like password reset surges or engagement drops can be identified proactively.An observability platform can automatically detect anomalies in login failures and sentiment analysis in unstructured data.Insights from unstructured data can lead to proactive issue resolution and improved user experience.Utilizing unstructured data can prevent revenue loss and improve operational efficiency in various industries.Understanding the human side of logs is essential for detecting underlying issues and optimizing system performance.