<ul><li>A study by USCALE found that companies in the tire market need to offer tailored products to cater to the increasing demand for electric vehicle (EV) tires.</li><li>EV drivers prioritize factors like consumption and smooth running over driving characteristics in special situations or weather conditions when buying tires.</li><li>Three quarters of EV drivers are aware of special tires for EVs, with half of them actively considering special EV tires during the purchasing process.</li><li>The study suggests that manufacturers and dealers should pay more attention to the needs and priorities of EV drivers in order to tap into this growing market segment.</li></ul>

USCALE study finds driver interest in special EV tires

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