<ul><li>UGC is not just about star ratings and text reviews.</li><li>The modern retail landscape includes multiple content formats.</li><li>A robust UGC strategy ensures that each content type enhances different stages of the customer journey.</li><li>Scaling UGC in an omni-channel environment requires a strategic blend of AI-driven moderation, seamless integration across platforms, and a data-driven approach to measuring impact.</li></ul>

User Generated Content (UGC) — How to scale for Omnichannel retail

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