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User Journeys vs. User Flows: Which One Should YOU Be Using?

  • User journeys and user flows are essential for creating user-centric products.
  • User journeys focus on the user's perspective and capture their emotions, motivations, and pain points throughout their experience.
  • User flows are detailed, step-by-step maps of user actions within the product and help ensure efficiency and usability.
  • Mastering both user journeys and user flows is crucial for product managers to deliver resonating products.

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