<ul><li>Newton HeadStart, India’s largest platform for 11th and 12th standard students to learn coding, achieved a 3x increase in course engagement by focusing on video retention.</li><li>Engagement was defined by successful video views of at least 30 seconds, as it directly impacted conversion rates.</li><li>Conversations with users revealed that the desire to obtain certificates drove engagement, leading to the implementation of innovative strategies like notifying users about certificate expiration.</li><li>The implementation of experiments related to certificate expiry and progress significantly boosted video completion metrics, with the completion rate increasing by 3x, showcasing the importance of understanding user motivations.</li></ul>

Users Didn’t Care — Until They Did

Discover more