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Medium
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Using a backtester to model Customer Lifetime Value (UCI Dataset).
- Using a backtester to model Customer Lifetime Value (UCI Dataset).
- Marketing scientists can target users who are converting or churning using the correct content.
- The backtester tool allows training and testing hypothetical scenarios in the past.
- The Lifetimes library is used to predict future purchases, fit churn rate, and calculate CLV.
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