<ul data-eligibleForWebStory="true"><li>The article discusses the inspiration behind creating a service that connects women with female tradespeople, offering more choice and peace of mind in home repair jobs.</li><li>The author conducted qualitative interviews with women to gather insights for the app's features, focusing on features like a simple website experience and enhanced tradesperson profiles.</li><li>Comparison with TaskRabbit highlights the importance of clear pricing, vetting processes, and filtering options in similar marketplaces.</li><li>The author plans to conduct further research on a larger scale to refine the app's features, business model, and strategy, expressing excitement about building human-centered digital products in the future.</li></ul>

Using AI and design to make the world a safer world for women

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