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The Growth Catalyst
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Image Credit: The Growth Catalyst
Using AI to Grow Products
- AI is influencing the role of product managers by enhancing various product management functions like Growth, Product Sense, and Strategy.
- For Growth Product Managers (PMs), AI plays a significant role in acquiring users, improving activation, retention, and monetization.
- AI facilitates rapid prototyping for achieving product-market fit and quick iteration cycles for testing ideas and hypotheses.
- In product-led acquisition, AI enables companies to offer advanced features as an acquisition strategy and supports AI-led content strategies.
- AI can enhance user activation by providing real-time guidance through adaptive onboarding and identifying and resolving friction points.
- For retention, AI can increase user engagement by accelerating feature updates and analyzing user research data to address churn.
- In terms of monetization, AI can aid in brainstorming novel pricing models and understanding industry trends for cross-transfer learnings.
- AI helps in hypothesis generation, experiment prioritization, and faster data exploration for informed decision-making by Growth PMs.
- Growth roadmap and strategy can benefit from AI through competitive insights synthesis, market trend analysis, and sophisticated forecasting.
- A live session will delve deeper into the impact of AI on product growth skills and aims to assist product managers in leveraging AI effectively.
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