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UX Make Brain Hurt (and That’s Okay)
- Product design often emphasizes simplicity, but intentional cognitive overload can drive meaningful behavior change.
- Cognitive tension, not just clarity, can be a powerful tool in shifting habits and identities in design.
- Incorporating cognitive dissonance through design elements can lead to deeper engagement and lasting impact.
- Traditional UX principles can be limiting when trying to spark change; bursts of high-density content like TikTok can drive significant shifts.
- Designing with intentional tension involves longer onboarding processes, reflective questions, and layered insights.
- To gauge effectiveness, look for subtle cues in users' reactions to moments that provoke thought and reflection.
- Complex products related to health, identity, and relationships require designing for emotional impact and long-term retention.
- Successful features provoke users and elicit emotions, rather than just being visually appealing.
- Design strategies include slowing users down for self-reflection, challenging beliefs, and providing content that stimulates thought.
- Shift the focus from clarity to emotional resonance and interest, especially in products with complex subject matter.
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