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Physicsworld
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Vapourware and unobtanium: why overselling is not (always) a good idea
- Overselling can refer to selling more of something than exists or is required, or exaggerating a product's merits.
- In the tech world, overselling often occurs when companies overstate the capabilities of their products.
- Vapourware is a product that doesn't exist or fulfill stated technical capabilities, like Google Glass.
- Unobtanium is a desired material or specification that doesn't currently exist, driving innovation in aerospace.
- Misleading overselling can lead to scandals, like Volkswagen's diesel emissions fraud.
- While overselling can attract interest, it can damage a brand if the product fails to deliver as promised.
- The pursuit of unobtainium drives technical progress, as seen in advancements like single crystal turbine blades.
- Vapourware can create opportunities for innovation and lead to the development of new technologies and solutions.
- The case of Google Glass highlights how failed products can still contribute to advancements in other areas.
- While overselling can have negative repercussions, it can also spur technological advancements and market competition.
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