<ul><li>Virat Kohli has transitioned from a cricket legend to a financial powerhouse, setting a new standard for athlete branding.</li><li>Kohli's off-field income surpasses his on-pitch earnings, showcasing a successful shift from sports to business ventures.</li><li>His ventures like co-owned fashion label Wrogn and luxury resto-bars have been well-received in India, appealing to urban millennials.</li><li>Apart from his ventures, Kohli's involvement in diverse investments ranging from plant-based meat companies to tech startups demonstrates his focus on shaping the future.</li></ul>

Virat Kohli: From Cricket Legend to Financial Powerhouse — The Man Who Redefined Athlete Branding

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