GenAI has the potential to transform businesses in various aspects such as customer support, risk management, and commerce.Visa, with its vast transaction data, is well-positioned to leverage GenAI for new innovations in payments.Visa has been a pioneer in deploying AI-based technology for risk and fraud management and has invested billions in cutting-edge technology.Visa is using GenAI to improve client support, protect its ecosystem, and enhance the shopping experience through personalized recommendations.