<ul><li>The PYMNTS Intelligence and Visa DPS report focused on what separates the best card issuers in driving customer lifetime value.</li><li>Personalization, real-time experiences, and improving fraud performance are key components for issuers to enhance customer relationships.</li><li>Data and artificial intelligence play crucial roles in targeting customer interactions and boosting customer lifetime value.</li><li>Visa's innovations, like the Flexible Credential, aim to improve customer relationships and offer seamless payment experiences.</li></ul>

Visa: Issuer Customer Lifetime Value Hinges on Personalization and Real-Time Experiences

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