<ul><li>The key to effective self-promotion, especially in professional settings, lies in a strategy called "dual promotion," according to research by Maurice Schweitzer, a management professor at Wharton.</li><li>In his studies, Schweitzer found that combining self-promotion with the promotion of others enhances both likability and competence. This approach involves acknowledging one's accomplishments and then highlighting a colleague's or competitor's strengths.</li><li>The study suggests that this dual promotion not only makes individuals more agreeable but also boosts perceptions of competence, potentially improving chances of getting hired or promoted.&nbsp;Despite its success, a majority of job candidates still engage in self-promotion alone.</li></ul>

Want a promotion? Know the correct way to brag, Wharton professor says

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