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“We Have Too Many Leads, And The Sales Team Doesn’t Want to Follow Up”: SaaStr 2024

  • Multiple sponsors at SaaStr Annual complain about receiving too many leads.
  • In the past, the main complaint was not receiving enough leads.
  • This year, sponsors are struggling to get their sales teams to follow up on leads.
  • The changing dynamics require a new approach to lead follow-up and engagement.

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