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We Replaced Our Marketing Team with AI: Here’s What Happened
- Country Fried Creative has transitioned to using an AI marketing solution named HOLLIE, combining Southern charm with data-driven recommendations.
- HOLLIE Bot leverages Item-Based Collaborative Filtering (IBCF) algorithms to provide tailored marketing recommendations for local businesses.
- The AI system is trained specifically for local businesses, using real data to deliver personalized recommendations.
- HOLLIE offers friendly, personalized service recommendations while infusing the agency's personality and warmth into the AI system.
- The AI system uses cutting-edge technology to replace human biases and inefficiencies in decision-making.
- HOLLIE's voice and persona are designed to match the unique branding of Country Fried Creative.
- The AI system uses Item-Based Collaborative Filtering for precise service recommendations based on client interactions.
- Recommendations are delivered through a bot-style interface, but the technology can be adapted for conversational interactions.
- The AI system's recommender logic is powered by IBCF algorithm for tailored recommendations to local businesses.
- Visualizations like heatmaps and bar charts provide insights into service usage patterns and client recommendations.
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