The article discusses testing different tracking technologies for mobile, unpowered assets over 6 months.GPS, RFID, BLE trackers, and Apple AirTags were tested, with AirTags emerging as the most effective.GPS trackers were found to be power-hungry, operationally fragile, and costly for passive assets.RFID was deemed useful for warehouses but limited in real tracking outside fixed chokepoints.BLE trackers faced issues with app reliance, limited mesh, and high annual costs.AirTags, paired with the right stack, offered high-fidelity tracking, minimal labor, and low costs.AirTags demonstrated better real-world performance and scalability compared to other technologies.AirTags with a 3rd party platform can provide features like asset naming, geofencing, and bulk management.AirTags are recommended for tracking unpowered assets like equipment, rentals, or containers.Overall, AirTags with a supporting platform emerged as the top choice for asset tracking efficiency.