<ul data-eligibleForWebStory="false"><li>Sales AI reactivated 4 leads marked as 'dead' or 'not interested' by the human sales team, leading to 4 successful meetings in 48 hours for $50k+ deals.</li><li>The success highlighted human bias in B2B sales, where premature disqualification and lack of follow-up could result in missed opportunities.</li><li>AI's systematic approach, lack of emotional baggage, and ability to identify behavioral patterns and optimal messaging led to better lead re-engagement.</li><li>SaaStr revamped its lead management process with systematic re-engagement protocols, AI-assisted qualification scoring, and a focus on regular lead resurrection to make the most of 'dead' leads.</li></ul>

We Thought These Leads Were Dead. Our AI Proved Us Wrong (And Booked 4 Meetings in 48 Hours)

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