<ul><li>The Poco F series has shifted towards a more premium direction, with the introduction of the Poco F7 Pro and Poco F7 Ultra.</li><li>The Poco F7 Ultra is the brand's first all-out flagship, featuring the Snapdragon 8 Elite chipset, telephoto camera, ultra-wide camera, wireless charging, and IP68 water resistance.</li><li>The Poco F7 Pro is a more affordable variant, powered by the Snapdragon 8 Gen 3 chipset, with a lower camera setup and larger battery, but no wireless charging.</li><li>Early bird pricing for the Poco F7 series starts at $500/€600, with Europeans seeing a €100 price bump for the Pro model.</li></ul>

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