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'We're Not Quick Enough': What Nissan Learned From China

  • Nissan acknowledges its need for improvement in terms of fast product development and staying competitive in the market.
  • The company plans to address its slow pace by focusing on reducing product development time from 55 months to 37 months for the first car in a family, and even further for subsequent models.
  • Nissan lags behind Western competitors and Chinese automakers who can develop new cars in a shorter time frame.
  • While Nissan is making efforts to catch up, the execution of the turnaround plan and cultural adaptation remain the real challenges.

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