The gap between producing software at a fast pace and its actual adoption is a significant challenge in today's tech landscape.
Real software consumption involves more than just acquiring licenses or subscriptions; it extends to how effectively and seamlessly software is integrated into human and organizational processes.
Implications for the market structure include the need for minimal adoption friction, focusing on consumption metrics for success evaluation, and creating pathways for gradual transformation.
To address the production-consumption gap, organizations are advised to develop evaluation frameworks, prioritize integration capabilities, and enhance organizational adoption competency.