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What a Good Marketing Consultant Will Do in the First 30 Days
- A good marketing consultant in the first 30 days conducts a deep-dive discovery and audit, analyzing marketing assets, performance data, websites, marketing channels, competitors, and brand consistency.
- They conduct stakeholder interviews to understand customer pain points, gather insights from sales teams, customer service staff, product developers, and executives.
- The consultant maps the customer journey to identify where prospects drop out of the sales funnel.
- In the second week, they focus on developing a strategic framework, aligning marketing objectives, defining audience segments, and creating positioning and messaging frameworks.
- They help in developing buyer personas, segment-specific messaging frameworks, and content mapping to the buyer's journey.
- By week three, the focus shifts to tactical planning, including channel strategy development, content marketing blueprint, and marketing tech stack assessment.
- Consultants implement quick wins, fix technical issues, and enhance performance metrics.
- In the final week, the consultant sets up a measurement framework for tracking progress and implements a 90-day execution plan.
- Key characteristics of good marketing consultants include asking insightful questions, connecting marketing to revenue, and balancing strategy with execution.
- Clients should provide transparent data access, connect consultants with key stakeholders, and be open to uncomfortable truths for successful collaboration.
- Red flags in marketing consultants include focusing on tactics before strategy, presenting generic recommendations, and avoiding discussions on measurement and accountability.
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