<ul><li>Impulse buying refers to the spontaneous purchase of goods or services without prior planning or consideration.</li><li>Psychological triggers behind impulse buying behavior include emotions, social influences, fear of missing out, promotions and discounts, allure of new or unique products, convenience of online shopping, desire for gratification, and personality traits.</li><li>Marketers use tactics like limited-time offers, product scarcity, persuasive messaging, and targeted advertising to capitalize on these triggers.</li><li>Consumers can practice mindfulness, set budget limits, and avoid impulsive triggers to curb their impulse buying tendencies.</li></ul>

What are the psychological triggers behind impulse buying behavior?

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