<ul data-eligibleForWebStory="true"><li>Rachel will be taking time off over the next two weeks and guest writers will contribute.</li><li>Alice Chen, Senior Director of Social and Influencer at Away, will take over the strategy for paid subscribers.</li><li>Away had its best-performing organic post collaborating with Darshen and Samuel.</li><li>The video had over 1 million views by tweaking the format slightly.</li><li>Alice will discuss the concept of 'social-first' in this post.</li></ul>

What does "social-first" even mean?

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