<ul><li>Demand response is a strategy used to balance electricity supply and demand by incentivizing consumers to reduce or shift their energy use.</li><li>Similar to surge pricing in Uber, demand response offers rewards or lower rates to consumers who adjust their electricity consumption during peak times.</li><li>Efficient demand response management relies on seamless communication between utilities, the grid, and end users, enabled by smart technologies.</li><li>As electricity demand and intermittent energy sources increase, demand response becomes crucial in maintaining a stable grid and addressing climate change challenges.</li></ul>

What exactly is demand response and why does it matter?

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