<ul><li>The hit thriller series 'Severance' by Apple TV+ explores the use of clever branding techniques by the fictional company Lumon.</li><li>Lumon's branding strategy leverages nostalgia and emotional triggers to build trust and familiarity with consumers.</li><li>The show incorporates symbolism in its logo design, with the droplet motif representing the implant placed inside severed employees.</li><li>The series highlights the contrast between the austere environment and artistic depictions, enhancing their impact as propaganda tools.</li></ul>

What Hit Series ‘Severance’ Can Teach Us About Clever Branding

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