The 3X Framework by Kent Beck is a strategic approach to managing products or business initiatives based on their lifecycle stages: Explore, Expand, and Extract.
Blockbuster's decline exemplifies the consequences of failing to apply the 3X Framework, as it disregarded emerging technologies like digital streaming and stuck to its traditional model of physical video rentals.
The Explore phase involves experimenting with new ideas and innovations, while the Expand phase focuses on scaling successful concepts to a wider audience.
The Extract phase involves optimizing value from mature products, but businesses must be careful not to neglect reinvestment in exploration and innovation.