<ul data-eligibleForWebStory="true"><li>Start with the Job To Be Done, not the tech. AI features should aim to reduce friction or solve real user problems.</li><li>Make AI a co-pilot, not a dictator. AI should act as a helpful teammate, allowing users to review or adjust its suggestions.</li><li>Set expectations clearly. Inform users when AI is used, allowing them to verify outputs and reduce complaints.</li><li>Sometimes, the best AI is invisible. AI features don't always need to be flashy; subtle enhancements can be impactful.</li></ul>

What I’d Do If I Were Building an AI-First Feature

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