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What is a Product? Learnings from the Product Definition Webinar

  • Defining a product is a crucial when adopting Agile Product Operating Model (APOM) and replaces project as the fundamental unit of delivery.
  • Defining a product is complex for IT organizations with external or internal products.
  • Power, authority, and status impact how products were defined, so existing power and political dynamics need to be considered when defining the product model.
  • Another interesting topic that came up was whether or not a database used in many external and internal products should be considered a product in and of itself.
  • It is clear that this team's work provides value, has a boundary, and has encapsulated its services and features.
  • By showing clear accountabilities, stakeholders will know who does what, making governance and flow smoother.
  • The most exciting area of opportunity is whether this product provides a strategic advantage, and if so, it should be managed accordingly.
  • Moving from project to product requires looking at strategy, opportunity and legacy before deciding on the model.
  • As you move from project to product, you cannot take existing projects or initiatives and make them products.
  • The impact of the model on people's positions, authority or status must also be considered.

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