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What is Apple Intelligence? Apple’s new AI toolkit explained
- Apple Intelligence is a system that utilises the ever-growing capabilities of generative AI to make your iPhone, iPad and Mac experience that little bit smarter and more helpful.
- GenAI-powered features available under the Apple Intelligence umbrella range from small features like AI automatically summarising incoming notifications and emails to more powerful tools like ChatGPT integration within Siri
- Apple showcased the example of Siri correctly finding all photos of a woman called Stacey in New York, but only those where she’s wearing a pink jacket.
- The use of Apple Intelligence promises you’ll never have to scramble for a pen and paper while on a phone call again. Simply initiate a recording while on a phone call on your iPhone and once the call ends, Apple Intelligence will generate a summary of key points for easy recall.
- Apple Intelligence release date: First up, there’s no Apple Intelligence in countries in the EU right now, down to strict laws around the use of AI, though Apple says that Intelligence will come to the EU sometime in April 2025.
- As for the wider rollout, it’s set to be staggered. Apple has confirmed that UK English support is coming alongside support for English in Canada, Australia, Ireland, New Zealand and South Africa as part of the iOS 18.2, iPadOS 18.2 and macOS 15.2 updates likely to drop towards the end of 2024.
- Apple Intelligence is available across iPhone, iPad and Mac, though not every single Apple product is powerful enough to power the on-device generative AI experience
- There’s no Apple Intelligence in countries in the EU right now, down to strict laws around the use of AI, though Apple says that Intelligence will come to the EU sometime in April 2025.
- Apple Intelligence encompasses a range of AI-powered features and functionality across iPhone, iPad and Mac.
- It brings with it an overhauled Siri experience, complete with new advanced functionality and features and even integration with competing LLMs.
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