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Digitaltrends
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What is Bluesky, and should you join?
- Bluesky has become one of the top contenders as a new home for Twitter users.
- Over 1 million U.S. users joined Bluesky in the week following the reelection of Donald Trump as president in November 2024, helping it cross the 15 million user threshold.
- Bluesky is created from parts of Twitter in 2019 and it finally began garnering public attention when it released an iOS app in February 2023.
- Bluesky is a new social media network that bears a striking resemblance to Twitter. However, there are some differences, one of which is how the platform is structured.
- Bluesky is decentralized, meaning there isn’t a single central server under the control of Bluesky. Instead, there are many separate servers, each with its own moderation principles and curation.
- Bluesky was co-founded by Twitter founder Jack Dorsey, so it’s a legitimate social network. However, it is fully separate from its parent company.
- Bluesky is available on both Android and iPhone. Invite codes are no longer required to create a Bluesky account since it’s out of the beta phase.
- Bluesky places control of news feeds in the hands of users, not in the hands of the company like Twitter.
- Bluesky is free of pesky ads, which irritated many people on Twitter. The site’s algorithm changed to make it so that ads from the most random accounts and companies pop up in the comments section, after seeing a video on your phone, and on your feed.
- Bluesky allows users to curate feeds to see content they love from people they follow while blocking the ones they don’t follow for their own safety — all while not siloing everyone into separate servers like Mastodon.
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