Product discovery is a process of continuous learning about customer needs, pain points, and desires through regular customer interviews and assumption testing.
It involves starting with a clear outcome, discovering opportunities, and then discovering solutions to address these opportunities.
The three pillars of product discovery are customer-centric approach, iterative testing, and continuous learning.
Product discovery is crucial for aligning with customer needs, minimizing risk, encouraging innovation, building cross-functional collaboration, and driving business outcomes.