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What Is Product Discovery?

  • Product discovery is a process of continuous learning about customer needs, pain points, and desires through regular customer interviews and assumption testing.
  • It involves starting with a clear outcome, discovering opportunities, and then discovering solutions to address these opportunities.
  • The three pillars of product discovery are customer-centric approach, iterative testing, and continuous learning.
  • Product discovery is crucial for aligning with customer needs, minimizing risk, encouraging innovation, building cross-functional collaboration, and driving business outcomes.

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