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What is the Netflix Keeper Test and how does it impact talent management?

  • The Keeper Test is a controversial talent management technique used by companies, notably popularized by Netflix. It involves asking the question: "Which employees would you fight to keep if they were leaving for a competitor?".
  • Advantages of the Keeper Test include retaining top performers, improving performance, cost savings, and crisis decision-making, but it has significant disadvantages, including a fear-driven culture and unconscious bias.
  • An alternative approach focuses on upskilling, an inclusive culture, effective performance communication, respectful layoffs, and improved hiring techniques.

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