Every great product follows a journey, often called the Software Development Life Cycle (SDLC). It involves ideation, planning, building, testing, and launching.
A great product goes beyond following the SDLC steps. It solves a real problem and is built with intention, not just to check boxes.
Product management plays a key role in steering the ship and keeping everyone on the same page, balancing what's possible with what's needed.
A great product is about solving something that matters and creating an effortless experience for users, achieved through patience, collaboration, and willingness to pivot when necessary.