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What Modern Cloud Buyers Want in 2025: Rethinking Vendor Choice for SMBs and Startups:
- In 2025, startups and small businesses seek cloud systems that are fast, affordable, and easy to use, with genuine support.
- Startup and SMBs encounter challenges with major cloud providers due to pricing, complexity, and lack of dedicated support.
- More user-friendly cloud options like UpCloud and OVH Cloud are gaining popularity among lean teams for their simplicity and performance.
- Multicloud strategy is deliberate in 2025, with companies strategically combining suppliers for flexibility and cost efficiency.
- Artificial intelligence is shaping cloud strategy by demanding specific infrastructure like GPU acceleration and high-speed storage.
- Cloud purchasers in 2025 prioritize transparency, cost control, and efficiency over features when selecting vendors.
- Consumers are moving away from vendor lock-in, complex services, and tiered support systems in cloud platforms.
- Cloud vendors need to focus on speed, cost predictability, product education, and geographical considerations to remain relevant.
- Cloud usage in 2025 is about finding the right fit for lean, ambitious teams, offering performance, transparent pricing, and scalable support.
- Platforms like UpCloud cater to modern workloads by providing developer-friendly and efficient solutions for startups and SMBs.
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