Plastic surgery practices must prioritize search engine visibility by investing in SEO to attract new patients in today's digital-first world.
Key SEO metrics plastic surgeons should track monthly include organic traffic, keyword rankings, conversion rate, engagement metrics, backlinks, local SEO performance, and website speed/mobile usability.
Tracking organic traffic helps measure the effectiveness of SEO efforts, while monitoring keyword rankings provides insights into content performance in search results.
Additionally, focusing on conversion rate, engagement metrics, backlinks, local SEO performance, and website speed/mobile usability can help plastic surgeons attract the right patients and improve their online visibility.