Recent changes in Apple's App Store mean that iPhone users can now make in-app purchases directly from developers without giving a cut to Apple.
Developers are now allowed to include graphics or buttons in their apps that direct users to their own websites for purchasing subscriptions, books, music, and other goods.
Some companies like Amazon, Patreon, and Spotify are already taking advantage of this policy change by offering direct purchases or lower prices through their apps.
While some virtual goods may see a decrease in costs, overall app prices are expected to remain relatively unchanged as per feedback from mobile app developers.