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What You Need to Know About Google’s Latest Leak and Link Building in 2025

  • Google’s recent leak confirms that backlinks are still the primary SEO ranking factor.
  • Platforms such as Bazoom lead the way in using content relevance and topical authority for successful link building.
  • Google likely ignores links from irrelevant sources and values locally-relevant links over international ones.
  • The most effective link building campaigns focus on high-quality, authoritative sources, rather than domain age.
  • Generating sustained, quality backlinks and coverage in respected news outlets is crucial for SEO success in 2025.
  • Late in 2024, Google’s Gemini 2.0 launch fundamentally changed how search engines understand and rate websites.
  • Platforms such as Bazoom are embracing AI and understanding context for content connections across the web.
  • Older tactics like mass outreach and generic guest posting are no longer effective.
  • Successful link building in 2025 means creating valuable content that gets real placements from authoritative sources.
  • The guiding principles for link building in 2025 are quality, relevance, and consistency.

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