Google’s recent leak confirms that backlinks are still the primary SEO ranking factor.Platforms such as Bazoom lead the way in using content relevance and topical authority for successful link building.Google likely ignores links from irrelevant sources and values locally-relevant links over international ones.The most effective link building campaigns focus on high-quality, authoritative sources, rather than domain age.Generating sustained, quality backlinks and coverage in respected news outlets is crucial for SEO success in 2025.Late in 2024, Google’s Gemini 2.0 launch fundamentally changed how search engines understand and rate websites.Platforms such as Bazoom are embracing AI and understanding context for content connections across the web.Older tactics like mass outreach and generic guest posting are no longer effective.Successful link building in 2025 means creating valuable content that gets real placements from authoritative sources.The guiding principles for link building in 2025 are quality, relevance, and consistency.